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The platform is rolling out a new feature that permits them to lessen the quantity of AI-made content appearing in their streams. This step comes as the service revealed that it presently contains more than 1 thousand million content made with AI.

Pilot Phase and Launch

The new functionality is in a pilot phase over the next few weeks before a widespread release. This development aligns with a rise in AI content, driven by recent video-generation tools.

The Broader AI Trend

It has been noted that almost a tenth of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A large amount of this content is considered low-quality AI content, a label for substandard, mass-produced content that is often nonsensical or surreal.

Our research shows that many people like content made with AI tools, including AI artwork to science explainers, and we want to offer the community the option to increase or decrease of that, depending on their own preferences,” stated a company executive.

Scale of AI Content

The platform disclosed that there are currently 1.3 billion videos on its app identified as artificially created. In total, more than 100 mn pieces of content are uploaded to the service each day, making AI content a limited part of its overall inventory.

Customizing Your Feed

Viewers will be able to decrease or raise the amount of AI content they view by opening the topic control feature in the app and picking AI-made media. Additional categories that are already be controlled under the filter cover news, clothing, cosmetics, and choreography.

AI Disclosure Rules

Its guidelines oblige content makers to identify lifelike AI-made content, and it bans harmful deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is without a tag can be deleted under its terms of service.

In addition, the service will henceforth apply an artificially created label to content produced via its proprietary AI systems, or flagged by an collaborative effort for spotting content made by AI. This measure is intended to stop users from trying to circumvent the tagging system.

Responsible AI Funding

The platform is also launching a two million dollar AI literacy fund for professionals and organizations to produce informative material about responsible artificial intelligence. This program will support educational bodies focused on training computer science.

Content Safety Approach

The platform has defended its moderation strategy, amid controversy over intentions to make redundant a large number of content moderators in the United Kingdom. TikTok is set to reduce a significant number of roles in its user protection division in the UK capital, with worker representatives and internet security professionals raising concerns that staff are being displaced by AI moderation.

A company official clarified that people-led review would remain essential, but automated tools can protect employees by filtering out the most distressing content before it is viewed by people. TikTok stated a 76% decrease in shocking and graphic content seen by human moderators over the previous year due to reliance on its machine learning processes.

“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with harmful content as swiftly, which is why a extensive automated help is making a difference operate efficiently.”